Discoverability, Distribution and Monetization are the challenges that stand in the way of full realization of the multi-million dollar mobile content opportunity in Africa. With the growth of mobile data and adoption of “smarter phones”, the mobile content market offers rich pickings for content producers, mobile network operators, aggregators and brands.
Kelelemobile addresses issues pertinent to all the players in the ecosystem in this way.
Consumers
Kelelemobile provides a device-resident client {mobile web, mobile app } and supporting components that improve a your experience in the discovery, download, and purchase of high quality mobile content.
Content Creators
Self service content management platform with comprehensive reporting tools and revenue payout channels, offering a single window sales channel to multiple distribution channels via web, mobile web and mobile applications.
Mobile Network Operators
Kelelemobile lets operators sell rich content faster. The Kelelemobile master catalog leads content managers through the simple steps for finding the right content for their market, and it provides tools for automating the process and keeping the revenue flowing.
Browse and search – The Kelelemobile master catalog lets content managers browse by content category or search by a variety of criteria. Content managers can save fruitful searches and run them later to capture new content.
Stock the content - Once operators accept the price plan and link the content to their Service Delivery Platforms, they are ready to offer merchandise to their subscribers. Set “autostock” rules for automatic addition of new content that meets their criteria.
Configure stock categories — one can inherit the categories from the Kelelemobile master catalog or tailor them to your customer base.
Target the content — Create subscription plans that match content catalogs with the most likely consumers. Offer the “ Hot Pop Music ” plan to one demographic and your “Golden Oldies” to a different population.
Feed retail outlets — Use XML feeds for easy integration with existing WAP and Web storefronts, or let the Symbiotic team build new storefronts to your specifications.
Brands
Connect with your current and target consumer base by offering that which they actively seek out.
