KeleleMobile provides hosted end-to-end sales channel for innovative and fully certified mobile applications and compelling content across Africa. It will feature custom retail storefronts for operators who will want to plug into the service. The platform brings together content consumers, developers and operators in a way that makes it easier than ever to profit from mobile content and applications. Operators can source content from providers all over Africa without having to negotiate legal agreements with dozens of companies.

The propositions are:
For Operators – Get Richer Content Faster

a.    KeleleMobile will provide richer content through easy access to a continuous stream of innovative, tested solutions from Africa’s most creative developers. It helps bring new content to market with speed, ease, and minimal investment, resulting in faster time to market. Our solution is flexible, allowing operators to choose some or all content from the KeleleMobile Master Catalog, and add the Purchasing Client to their existing service and content discovery methods. All this is presented through an open standards approach that does not lock operators into specific terminals or service delivery infrastructures.

For developers – Reach More Users Sooner
a.    KeleleMobile will provide a single point of entry to operator channels Africa wide. It will reach more users by complementing the developer’s existing distribution channels. It reaches them sooner by simplifying deal making and streamlining content and application verification. KeleleMobile presents the biggest market opportunity available because it is based on open standards.

For users – Add applications and content on the go
a)    The KeleleMobile Purchasing Client will provide an branded, integrated experience that combines discovery, preview, delivery, and secure payment. The fast and easy user experience is delivered over the air, everywhere the user goes. It helps users find what they need, provides enhanced download functionality, and supports multiple payment mechanisms.

b)    The Master Catalog is the core of KeleleMobile. It is a central repository for all published content, a staging ground for content being readied for release, and a facilitator between content providers and operators.