zunguka » Sembuse

Run your content services on the Sembuse network – how it works

admin — Sun, 26 Jul 2009 13:59:34 +0000

Subscribers accessing the services are charged a higher rate above the normal rates for their Sembuse’s. The revenue generated is then split between Symbiotic Media Consortium and the Content Provider. The Revenue split is 40:60 in favor of the content provider and is normally exclusive of VAT and other government taxes.

Revenue Share/Payment Methodology

The payment process will be handled by our Finance department (FD).

Payment process

* Statistics will be received by the finance department on the 30th of each month.
* Statistics are sent to content providers by FD. Upon receipt, the content providers raise invoices and forward them to FD.
* FD reviews the invoices and reconciles them against the statistics.

* Cheques are written, signed and dispatched to content providers.

Run your content services on the Sembuse network – connection requirements

admin — Sun, 26 Jul 2009 13:06:03 +0000

It is simple to start your own content service on the Sembuse network, if your smart you can make a good living here is how you can get started

1. Content provider will allow reasonable time of at least 4 working days for provisioning, testing and contract preparation.
2. Content provider will be expected to pay an initial one-time setup fee of Ksh. 50,000 to Symbiotic Media Consortium.
3. Other Charges:- Upon connecting to Sembuse , the content provider will be required to obtain short codes which will attract a monthly rental fee of Ksh. 2,500. (Golden numbers “sweet easy to remember numbers” will attract a further one off cost of Kshs. 50,000) eg. 2222, 3355 you get the drift
4. Revenue share across all services is 40: 60 in content providers favor OR an account management fee of Ksh 30,000 Ksh

Email: business [at] symbiotic.co.ke to get connected or if you have anymore queries.

M-masomo…mobile education

admin — Sun, 12 Jul 2009 06:01:43 +0000

M-masomo, a collaboration between Nation Media Group and ICT Kenya has just been launched is being billed as “your smart tutor in your hand, bringing you a new way to revise for your exams from your phone”

Update: download url for the application comes from Wandflower Education, which points to adaptation or licensing of the same and not in-house dev…not that it matters.

For Ksh20, you recieve a set of questions fro all subjects with answers and explanations. For KCPE questions you have 5 sets of question papers – english, kiswahili, mathematics, social sciences and science. Three times a week (Mon,Wed and Fri) one would receive 10 questions per subject . For KCPE there will be four sets of question papers – math, chemistry, biology, and physics sent on Tue,Thur and Saturday.

How it works is that one sends the word KCPE or KCSE to the shortcode 4556 and a java application is sent to the phone.The questions then start coming in with the review answers and explanation being received later.It costs 20 shillings per download.

The billing still needs to be made clear though, because the advert says 20ksh per download. The end user, who is going to be a student on a limited budget needs to know the absolute costs of using the service. If it costs 20sh for every download (where the application pulls the content, and an MT – mobile terminated billing message is sent ) that would add up to ksh 60 per week or ksh 240 per month. Is that pricy? I dont’ know , depends on how much you value learning on your cell I have sent a request for the application (10:18 am )but am yet to get the download link …knowing consumers in kenya, they may feel ripped off if they don’t get the content they have paid for in at most 5 minutes.

During last year M4D Workshop in Kampala Uganda, we looked at a number of initiatives that were headed in the way of mobile education. It is good to see that a large media house such as Nation sees the future and opportunities that are afforded by better handset capability, i shall not even being with the “doom and gloom” analogies that many corporates and have towards richer mobile experiences as they are still focused on the masses…masses here defined as the rural and urban poor who number in the millions.

That begs the question as to whether the development of richer mobile experiences and content should be put on the back burner due to “small markets”. We forget that while regular sms and low handset capability may be the norm now, that will not alway be the case and organizations need to be forward thinking lest they miss the bus when it arrives, and it has arrived.

There are a number of other initiatives round the world that we could look at to measure the success and market readiness of product such as M-masomo. Of note is the Mxit execution where government pay the learning channel costs.

Storymoja Hay Festival – many stories, one world

admin — Sat, 11 Jul 2009 10:00:29 +0000

A three day international celebration of stories, ideas, writing and contemporary culture through books, storytelling, skits, music, live discussion forums, demonstrations, workshops, open-mike sessions, debates, exhibitions, live performances and competitions.

The festival is modelled on The Hay Festival held in the UK every May in which up to 100,000 people attend – ranging from presidents to authors to fans. The Hay Festival organises several festivals in Europe and South America. The Storymoja Hay Festival will be an international festival held in Nairobi, organised as a partnership between Storymoja and The Hay Festival.

The event will be held in a temporary ‘tented city’ at the Impala grounds and will include a main stage for live performances and competitions, and twelve themed tents in which multiple one and a half hour-hour events will be held concurrently. The range of 100 or so events are intended to generate public debate around critical issues facing East Africa including Climate Change, Diversity, Microfinance, Literature, Entrepreneurship, Gender, IT, Self-Development, Music, Film and Education. They will be headlined by star guests in each particular field. Music (our headline act is Seckou Keita) and various competitions will ensure a mixed crowd in celebratory ambiance, and attract extensive, positive local and international media coverage.

Simply put, the Storymoja Hay Festival is a celebration of ideas expressed in many forms. It is part of a longer term campaign to get East Africa reading, writing and discussing ideas.

What are the highlights?
An array of forty plus African and international writers, thinkers, filmmakers will participate in various events at the festival including – Wole Soyinka, Hanif Kureishi, Vikram Seth, Wangari Mathai, Kate Adie, Petina Gappah, Mukoma wa Ngugi, Monica Arac, Nick Broomfield, Jan Blake, Daniel Morden.

Who is invited (audience)?
Day-long fun for the whole family with multiple events targeting men, women and children. Programmes will be distributed with tickets.

Where and when?
Venue: Impala Club, Ngong Road, Nairobi
Dates: Friday 31st July, Saturday 1st and Sunday 2nd August, 2009.

Event Schedule
The session on Mentoring is scheduled for Saturday 1st August 4pm-5:30pm in the Enterprise Arena. Feel free to involve Vital Voices and or any partners you think might add value to the event.

What is the purpose of the Storymoja Hay Festival?
The festival hopes to encourage Africans to ‘own’ their problems by exploring our situations/stories, and search for solutions by generating platforms for discussion and debate. To achieve our 2030 vision, we need to read widely, discuss ideas, and exploit our diversity of stories/backgrounds for nation building.

Who are Storymoja?
Storymoja is a publishing company formed by five writers committed to spreading the gospel of reading, writing and thinking has held two previous annual festivals to promote books – dubbed Storymoja Nyamachoma Fiesta. The 2008 event attracted 2200 people. The 2009 Storymoja Hay Festival will utilise and build on that experience, and is the next step in achieving our Storymoja mission of getting ‘A book in every hand.’

Standard Investment Bank launches Easy Hisa, with Symbiotic deploying the messaging fuctionality

admin — Thu, 09 Jul 2009 07:40:27 +0000

Over the last year, Symbiotic Media has been working on EasyHisa with Standard Investment Bank to implement the our robust messaging technology and gateway to realize the vast benefits that EasyHisa has to offer including diaspora access to their accounts via sms from their country of residence.

It is great to finally have EasyHisa out. Standard Investment Bank have come out strongly as being forward thinking and early adopters….but most importantly I commend their support of local talent and competence…they did not import technology from outside our borders but chose to engage local qualified companies and individuals such as ourselves to make the product a success.

Time and again at different forums I advocate for firms to engage local developers to develop the industry as well as set Kenya apart in the African region for software development.

More importantly, the current extensions under development will see the stock trading business overhauled yet again with real-time bank account access and plugin to all major available money transfer services to allow investors take full advantage of real- time information and trading.

Here is an excerpt from SIB chairman’s speech, more pictures and video to come…

Every few years, there is a leap in technology that changes how we do our work, how we invest or how we live our lives. The cellphone changed our lives in ways we never imagined. In the Capital markets there was the Central Depository System and the Automated Trading System, which improved the efficiency of the trading cycle from weeks to 5 days. The wide area network further enabled stockbrokers to trade from the comfort of their offices.

We need to keep our market intadem with the innovations coming through information technology.

We introduce EasyHisa, as the next leap in technology that will change how we trade on the Nairobi Stock Exchange once again. This is an important milestone in our Capital Markets.

Easy Hisa is a new sms service from Standard Investment Bank that allows an investor to rade shares from the comfort of their home or office. The service is so efficient that certain paribus, an order sent is processed and delivered to the exchange within one hour.

Let us ask ourselves, how much it costs to trade on the exchange currently? Along with the commission to the Stock broker there are other extra costs to you the investor.

There is the cost of transportation in which our customers, through our research, have informed us to be between KShs 100 and KShs 1,000.

There is the cost of time away from your employment, business or family. A lot of customers cannot leave their employment or business during the week and sacrifice instead to come in on Saturday when they could have been taking care of other personal matters.

The third is the cost of opportunity. This cost, suffered by some investors, is one that is very important when trading in shares. Profits that you could have made may be lost if you cannot trade instantly.

With Easy Hisa these extra costs are greatly reduced or eliminated altogether.

For instance, remember that Safaricom went as high as Kshs 7.80 before going down to the current prices we see today, Now imagine that a simple SMS would have enabled you to lock in such a profit as you continue with your day to day business. That is why you must have Easy Hisa today.

This service enables you to, among other things, place orders, check the balance in your account or the value of your shares and even hold an order if the price has moved in a way you did not expect. As you can see, there is true control over your shares with this service.

In conclusion, our esteemed customers continuously call for us to improve our service beyond their expectations and we continue to accept the challenge.

The Chairman of the Capital Markets Authority, Mr Cheserem during the University challenge, also asked the industry to face up to this challenge and offer mobile trading among other services and therefore this Launch of the SMS trading is also an answer to that call.

Easy Hisa,

Trade shares anytime anywhere via SMS.

East Africa has fiber-optic cable — now what?

admin — Sat, 20 Jun 2009 09:08:10 +0000

In the Kenyan coastal city of Mombasa, traditional dancers gyrated to tunes, as is common in all functions that involve the president. It was a big day for East Africa because The East Africa Marine System (TEAMS) was home.In the Kenyan coastal city of Mombasa, traditional dancers gyrated to tunes, as is common in all functions that involve the president. It was a big day for East Africa because The East Africa Marine System (TEAMS) was home.After a year of hype and threats by the notorious Somali pirates in the Indian Ocean, the ship laying the cable docked at the landing station earlier this week, escorted by a French navy ship.

The region has been waiting for TEAMS to light up because it has been billed as the most affordable telecommunications option, given the combination of government and private sector ownership. Uganda, Rwanda, Burundi, Northern Tanzania and Eastern Democratic Republic of Congo have been busy finalizing their national fiber backbone to get ready for the cable’s arrival.

In west Africa, there hasn’t been much dancing or celebration even though the Africa Development Bank has invested US$240 million for a 7,000-kilometer fiber-optic cable from Portugal through Ghana to Nigeria. The investment by ADB will bolster the South Atlantic 3/ West African Submarine cable, which connects western and southern Africa countries.

The lack of celebration in West Africa may be rooted in the fact that SAT 3 has been operational since 2002. It has been underutilized, the cost of connectivity remains high and the region is still dependent on satellite.

It was therefore understandable that west Africa was not as excited as east Africa. The people in the region have been there and have had their hopes dashed.

The infrastructure investments and developments in the continent therefore raise several questions: Does the problem lie in infrastructure? Content? Policy? Access and pricing?

One major expectation is that the cost of connectivity in east Africa will decline. Businesses have been promised a drop from US$2,500 per megabyte to $400 per megabyte. But how will the cost come down when the market is dominated by the private sector?

“Most of the regional telecom infrastructure initiatives are dictated by commercial agreements between private telecom suppliers; the governments are always caught in the middle between the private sector motive of increasing shareholder value and reducing price for user[s],” said John Walubengo, acting dean of ICT at the Kenya Multimedia University.

The most complicated part is that the big telcos such as Kenya Data Networks, Access Kenya, Jamii Telecom, Safaricom and Telkom Kenya are also the major owners of TEAMS, while the rival SEACOM cable project is wholly private. No company has come up with ways to bring prices down, or said what will happen to those with business contracts for the older technology.

“Cables alone will not bring prices down. Cables plus competition will bring prices down. In instances where cables are controlled by the incumbent operators, prices will be slow to come down,” said Steve Song, telecommunications fellow at Shuttleworth Foundation.

The investors have maintained that the prices will come down, but have not talked about how open their business models would be to people who have not invested but would like to lease the infrastructure.

“The companies that bought shares in TEAMS have invested heavily and will need to recoup those costs before any significant cost savings can be realized by the consumer,” said Mbugua Njihia, CEO of Symbiotic Media, one of the companies that has invested in online products for the youth.

The case of SAT 3 has shown that for the cable to have any meaningful effect on the common person, there must be awareness and open access. The people in urban areas will go online to access e-mail, but rural folk with no prior Internet experience will have to find a relevant reason to go online.

“A lot of people (business people and the regular people) still don’t see the real value that connectivity brings, especially concerning access to information,” said Njihia. “The government and ICT board should shift focus to awareness, otherwise people will have no reason to use the digital villages.”

“No content, no motive to go online, but 80 percent of Kenyans live upcountry,” said Walubengo. “The rural community will only get online once government services (health, agriculture, education, registrations) get online.”

The debate about online content has been going on in the region for some time, and the World Bank has approved content grants that are yet to be disbursed. Content localization has also been an issue, with some people arguing that the sort of content that would add value to the rural community is different from that which would be valuable to an urban user.

“There is no use in having agricultural extension service videos and lessons in English to a group of farmers who do not understand English and would not make sense of it. Currently I don’t think there is sufficient content to serve to the more rural populations that would add value to their lives,” added Njihia.

Bandwidth may be the most popular reason why Africa lags behind as an investment destination, but there are other factors such as legislation, politics and corruption.

“Besides bandwidth, we have to show the world that Africa is the place to invest by demystifying stereotypes and improving governance structures, [and] embracing democracy and issues relating to competitiveness,” said Bitange Ndemo, permanent secretary in the Ministry of Information and Communication.

“Africa has to shorten the red tape, make it easy to establish a business, operate according to rule of law and deal with corruption,” said Song.

The east Africa community will face the ultimate litmus test when dealing with costs among countries and policy harmonization. For instance, one of the challenges facing SAT 3 is a discriminatory tendency among regional operators, which charge more in one country compared to others even when the infrastructure is the same.

Though Ndemo insists that the region is working on policy harmonization to ensure nondiscriminatory provision of services, the EAC is not known for its speed in debating and passing policy documents.

Whether the issues are resolved or not, it is clear that access, content, reach and availability, quality of services and ICT literacy are just as important as the bandwidth cost.

Unilever to test mobile coupons…i believe the same can be done here just via sms coupon codes

admin — Fri, 29 May 2009 08:30:11 +0000

Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run Sunday of a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones.

The test, being conducted at a ShopRite store in Hillsborough, N.J., will include discount offers for some of the Anglo-Dutch packaged-goods company’s most popular brands, including Breyers ice cream, Dove soap, Hellmann’s mayonnaise and Lipton tea. Samplesaint, a Chicago mobile-technology firm, developed the system.

“This has been a Holy Grail thing that people have been trying to figure out,” says Marc Shaw, director of integrated marketing at Unilever, the first major marketer to test such a service in the U.S.”I think this is on target for where consumers’ heads are at right now.”

To get the coupons, customers must visit the Web site Samplesaint.com, from which they can transmit the Unilever discount offers to an Internet-enabled cellphone. At checkout, the cashier scans the bar code on the phone’s screen, redeeming the coupon and deleting it from the phone. The test will run for four weeks, and Mr. Shaw says he hopes to see it extended to other stores after that.

Mobile coupons have been an area of growing interest for marketers, though the growth of overall spending on mobile advertising has been slowing down. Research firm eMarketer expects U.S. mobile-ad spending to grow 17% this year, less than half of last year’s 35% gain.

Supermarkets, packed with hundreds of brand names vying for attention, are an important venue for coupon providers. In an April study, Icom, a division of Epsilon Data Management, said 87% of survey respondents who had used coupons in the past month redeemed them at grocery stores, compared with 47% at restaurants and 41% at department stores. Earlier this month, Randalls Food Markets, a unit of grocery giant Safeway, announced a coupon initiative with technology providers Cellfire and Shortcuts.com that links discount offers to customers’ loyalty cards.

But technological hurdles remain. Many coupons offered on the Web are printable, but can’t be transferred to a mobile device. And many cellphone-based coupons require the cashier to enter a code shown on-screen. Manual entry can slow down the checkout process, a big disadvantage in low-margin, high-volume retail businesses.

“We’re still in an attempt-and-learn phase” in mobile couponing, says Andy Murray, chief executive of in-store-marketing agency Saatchi & Saatchi X, part of Publicis Groupe. Mr. Murray is skeptical that shoppers will load coupons onto their phones before making grocery runs, and he says finding, presenting and redeeming the coupons could prove to be a hassle for some.”Shoppers have a time budget, a money budget and a frustration budget,” he says.

The potential for entry errors and other glitches has kept some big companies from trying the format, says Landy Ung, founder of 8coupons, which provides online coupons for the New York market. Steven Boal, CEO of printable-coupon site Coupons.com, says checkout with a mobile coupon is “fraught with peril,” ranging from incompatible devices to software bugs to phones that get dropped while being passed back and forth. In addition, many retail scanners can’t penetrate a cellphone screen to read the coupon.

Lawrence Griffith, CEO of Samplesaint, says his company’s technology has solved most of those problems, and is expected to greatly reduce coupon fraud, since coupons will vanish from the cellphone after redemption and can’t be forwarded or emailed.”We have full control,” he says.

Unilever’s Mr. Shaw says putting marketing offers on a phone ties brands to a personal device that people tend to keep with them at all times.”The cellphone is the thing that when you leave it behind at home, you go back and get it. It’s the organizer of our lives,” he says.

American consumers have been heavy users of coupons amid the recession, and online-coupon providers have seen traffic and usage grow this year. Mr. Boal says Coupons.com is developing a mobile platform it will launch in the third quarter, while 8coupons, currently focused on the New York market, will add Washington this summer, followed by Boston, Chicago and San Francisco in coming months, Ms. Ung says.

Because consumers can select the online coupon they want, the offers have far higher redemption rates than those in newspaper inserts and other ads. Cellfire typically sees redemption rates in the mid-teen percentages, says CEO Brent Dusing. Icom and others in the industry estimate the average redemption rate for traditional coupons is less than 1%.

Unilever isn’t abandoning traditional print coupons, or even other online partnerships, like one it has with Cellfire.”It’s just another way to do this,” Mr. Shaw says.”We want to be out there with as much variety as we can.”

Meeting with rep from Naspers…

admin — Wed, 06 May 2009 11:45:17 +0000

Met just for a polite coffee at the Junction

The writing is on the wall…mobile advertsing is the next eyeball frontier

admin — Thu, 30 Apr 2009 14:25:25 +0000

Todays edition of Business Daily online carried this story

Outdoor advertising runs out of growth steam – http://tinyurl.com/dk7p5l

April 30, 2009: Cutbacks in marketing budgets across corporate Kenya are slowing down growth in outdoor advertising that was until last year the fastest growing segment of the media buying market.
The industry whose value was estimated at Sh10 billion last year is rapidly losing its market grip as companies revise brand building plans, citing uncertainty in the business environment.
It has emerged that a number of outdoor advertising industry players have reported significant reduction in placements, raising the possibility of job losses and forced consolidation in the sector.

“Right now, companies are looking for all possible avenues of cutting down on cost and unfortunately the advertisement beat is being affected,” says Mr Joseph Ng’wano, the deputy general manager at Outdoor, an advertising agency.

Ms Lilian Maina, a director at Media Masters, another outdoor adverting agency, says that their business has gone down by 50 per cent.

‘Most of our clients used to advertise on bill boards but since November last year most of them have shifted their advertisements to small media since they are cheaper,” she says, adding that billboard advertisers have moved to small media stands.

Despite warnings by experts that brand positioning and building is most critical during times of economic downturn, cutbacks in advertising spend have continued. Some of the top spenders in outdoor advertising that have slowed down on their bill board exposure include telecoms giants Safaricom, Zain, Telkom Kenya, Econet, beer maker East African Breweries and soft drinks giant Coca-Cola.

“Strong brands have particularly proven their worth in cases where economic downturn makes mergers and acquisitions the most viable option for the survival of a business,” said Doug de Villiers, the chief executive of Interbrand Sampson Group.

“Besides its role in the valuation of partners, strong branding also informs decisions as to what business names will survive the merger,” he said.

Advertising usually accounts for 40 per cent of a firm’s marketing budget but Mr Ng’wano said that the spend is normally the first casualty of cost cutting measures.

This is especially so in Kenya where the traditional model of managing in a crisis starts with review of internal activities including training and HR. Kenya’s economy is expected to expand by a margin of two per cent this year.

Most manufacturers have started cutting back on production citing high cost of doing business in the country.

Such moves are also expected to culminate in huge cutbacks in advertising budgets as a cost savings tactic.Advertising agencies say that most companies, especially those in the manufacturing sector have slashed their 2009 advertising budgets, a move that is now causing jitters in the multi-billion shilling advertising sector which has in the past few years experienced growth in the numbers of registered new firms.

Kenya has experienced an explosion in the number of media and advertising firms in the recent past but the new move by the firms to choke their advertising spend is likely to stunt the growth of the advertising agencies which are increasingly finding it difficult to attract business. Most firms are already considering retrenching their staff to cut down on costs.

The wilting of advertising stream for agencies the world over is normally countered by the reduction of payroll by most firms as salaries account for more than half of the agencies expenses.

A spot check by the Business Daily indicated that most billboards on Mombasa Road, Jogoo Road, Langata Road and in the Central Business District have been empty without advertisements for almost three months now.

Outdoor has specialized in billboard and trailer advertising concepts— the charges range from Sh80, 000 to Sh100,000 per month for billboards and Sh15, 000 to Sh20, 000 per day for trailers.

Gone down

The firm owns 100 billboards of which 30 have been empty for the last three months.

Mr Ng’wano explained that most companies have reduced the number of adverts that they used to place on billboards.

“Companies that had six to eight adverts on billboards have reduced the number to between three and four adverts,” says Mr Ng’wano adding that billboards are Outdoor’s major sellers and they account for 80 per cent of Outdoor’s business.

“Because of this reduction in billboard adverts our business has gone down by 60 per cent,” says Mr Ng’wano.

Media Masters does billboard advertisements as well as small media advertisements which includes bus stop stands.

Media Master charge between Sh120, 000 and Sh160, 000 per month for billboard advertisements and Sh60, 000 to Sh40, 000 per month for adverts on bus stops stands.

The shift by advertisers to small media has forced Media Masters to put up more small media stands in an effort to cushion their loss on billboards adverts.

“We have put up 10 more small media stands and we are still leasing with the Nairobi City Council for new stands,” says Ms Maina.

Players in the industry feel that business is bound to remain slow in the better part of the year unless the business environment improves.

“Right now there is no fundamental that we can rely on to push business up. If the economy improves then our business will improve too,” says Mr Ng’wano.

In a recent interview with the Business Daily, Thomas Omamo, the managing director of ZK Advertising said top spenders in advertising were growing cold feet.

“Indications show that there would be a pull back by advertisers,” said Mr. Omamo.

Forum Nokia Calling All Innovators contest – Sembuse takes to the world stage

admin — Thu, 30 Apr 2009 09:50:00 +0000

After taking Sembuse through the paces and incorporating some of the feedback we have received, we are taking Sembuse to the world stage to compete with the best at the – Forum Nokia Calling All Innovators contest.

This is our chance as Symbiotic to showcase homegrown talent, creativity and innovation on the world stage, and even (fingers crossed) see Sembuse on millions of Nokia devices around the world.
Forum Nokia, Nokia’s global developer Programme, challenges mobile and web application developers worldwide to submit best-in-class applications for use on Nokia devices.

We are submitting Sembuse under the Emerging Markets and Mobile Necessities category, where developers are to create innovative applications across mobile technology platforms – ranging from SMS through Series 40 and S60 device platforms. All applications will be considered, including those developed using Java, Python, or open source.
These additional areas reflect the desire to identify applications and services which enable Nokia mobile users to be in control of their busy lives and easily manage their frequent interactions with family and friends. At the same time, the applications are not just about personal productivity. Think entertainment and fun, too.
Some examples of the types of applications that the judges will be looking for include:
• Communications – Innovative applications that span mobile technology platforms – ranging from SMS through Series 40 and S60 device platforms – to improve communications for people in rural and semi-urban areas worldwide.

• Emerging Markets – This includes applications designed to meet the needs and improve the daily lives of millions of people living in rural and semi-urban areas worldwide. It can include applications for education, health care and more.

• Entertainment – Applications for social networking; gaming; music and media services to create, edit and share content with friends; recommendations for things to do, such as concerts or movies; or perhaps premium services where individuals can discover and share new ideas and information with one another.

• Life Balance – Applications that support individuals in their choice to live a healthy life by suggesting ways to improve physical and mental abilities.

• Personal Information Management – Applications for things like time management, navigation, information search.

• Personal Security – Applications that provide solutions to you and your family, such as how to get back a lost or stolen device, or an alarm system for your mobile.

• Social responsibility – Applications that guide individuals to make the right ethical choice and lead a sustainable lifestyle.

And we believe that Sembuse fits the bill on more than one of these fronts. If it were to be decided through a user vote, we are sure we would win the 30,000 $ coz you would all vouch for us, but unfortunately its sheer innovation and talent that will see us through this one
Haya basi…twende kazi