Over the month of March, we will be testing heavily a secure mobile transaction platform.Targeted for telcos and banks in the region the real push lies in the seamless integration into consumer lives regardless of the touch point (low or high end handset).

We will give you the down low on how the tests progress and the sort of feedback we will receive from our focus groups.

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Update
March 02 2009

Business Advantages and Benefits
Benefits for banks, telecom operators and end–users are the following:
Benefits for Banks
- Extended customer base and account deposits
- Increased volume of transactions with lower operating costs
- Compatibility and support for standard payment methods (debit cards and credit cards)
- Support for international transactions (remittance)
- Reduced administrative costs for opening and maintaining user accounts
- Reduced operational cost for distribution of account status information
Benefits for Telecom Operators
- Increased subscribers base
- Lower administrative costs for opening and maintaining subscribers’ accounts
- Increased revenue with reduced transactions costs
- Enhanced customer loyalty and quality of services
- New revenue streams
- Improved ARPU (Average Revenue Per User)
- Elimination of costs and burden for distribution of scratch pre–paid cards
Benefits for Users
- Easy and convenient access to account information
- Secure handling of transactions
- Significantly reduced transaction fees
- Availability of accurate account information
- International transactions with improved transactions time and reduced fees
- More efficient use of pre–paid cards