Social media applications for brands

Exposed to a user-base of over 250 million people, Facebook and other social media applications have become the leading platform for engaging users with branded games and utilities over the social network.

A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are university and high-school students and teenagers fully engaged in social media but adults, professionals, and people from around the world. For example today, over 250 million people worldwide are active on Facebook each month, including 411,660 people  in Kenya.

However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers – many of which have changed with the “new” Facebook designs – and most of which are “viral.” Our goal here at Symbiotic is to provide an introduction to what’s possible on social media to the spectrum of marketers – from brand advertisers to volunteer grassroots evangelists. Tactics are divided into four categories: tools for guerrilla marketers, tools for advertisers, tools for application developers, and tools for webmasters.

Social media offers many ways to get the word out and enable engagement with your brand in more compelling ways than were ever before possible on the web.